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Community Calendar

Training is something else that all of us "resource partners" offer to the small business community. The good thing is, we all work together planning and promoting workshops, classes and events so there's very little duplication of effort. Listed below is a calendar of events that's updated frequently, if not daily, that includes our SBDC events AND those of our resource partners and other organizations. If it's training that may help you, we want you to know about it, even if it's not our event!

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Get Shelf Made: You have a great food or beverage idea - now what?

until June 20
Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Whether you are a startup entrepreneur hoping to enter the food & beverage industry or a food service professional thinking of expanding into the packaged, retail space, this is a must-attend academy! Created by former Kraft Foods retail branding expert, Lauren Young, the Get Shelf Made program earned a 2015 Chicago Innovation Award nomination and is exclusively delivered in Austin by trained facilitators at the Texas State Small Business Development Center.

The purpose of this training is to help early-stage food entrepreneurs craft their unique brand story to build sales, connect with retail buyers and achieve the dream of becoming a "shelf-made" success. Many store buyers & category managers see over 200 new products per month; Get Shelf Made will show you how to build their trust, reduce business risk and get shelved!

Who benefits from attending Get Shelf Made?

  • Restaurateurs
  • caterers
  • food truck operators
  • farmers market participants
  • entrepreneurs with a food or beverage concept

The workshop curriculum combines conceptual presentations, group discussion, interactive exercises and subject-matter-experts guest speakers to fully engage participants and create a rich, educational experience. Get Shelf Made is a 2-day course being presented on Tuesday, June 19, 2018 AND Wednesday, June 20, 2018 from 9:00 am - 3:00 pm on both days (lunch included). Seating is limited so register early! Early bird registration expires May 31st! Standard registration is $299, effective June 1, 2018 until class begins.


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Take Back Your Time

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Build a comprehensive calendar that maximizes your most valuable resource - time. In this class, you will develop a decision making framework to identify the essential parts of your day, week, month and quarter to help you do more with less. You will learn basic time blocking skills, efficiency tactics, contact and organizational mapping.


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Strategies for Setting Prices

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Suzanne will cover:

a.  introduction to pricing models

b.  testing your prices

c.  increasing the value of each transaction

d.  promotional pricing, freemiums, and give-aways

e.  price elasticity – how important is price to your business?

Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, "all customers are people, and well, people are people."


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BizAid Business Orientation

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

BizAid Business Orientation provides a general overview of opening a small business or re-evaluating an existing business during its growth. In this session, you will be informed of key questions to consider when developing your business and resources to take you to the next level.



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Writing a Winning Business Plan

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The presenters will introduce you to the essential elements for preparing a plan for business success. This workshop will provide general and individual guidance for preparing a business plan utilizing essential elements. Your presenter will identify content and format for a business plan--including sources of information to aid in the development of your business plan.  You should understand that a business plan is a valuable internal tool, even when not required for the benefit of investors or loan officers. A business plan may force you to think about your idea in new ways and to question the validity of your product/service target markets. It can serve as a guide or benchmark to allow you to track your progress and to stay committed to your long-term goals. If you have partners, it can help avoid misunderstandings. It will help you to better describe and to speak more concisely about your company. All these elements of a business plan can contribute to successful implementation of your business idea.

Speakers: Doug Keenan and Phil Storin

Doug is a SCORE volunteer and mentor who worked as an engineer within the semiconductor wafer process industry.  His experience focused on  improving operations and employing analytical and data driven strategies to achieve results. 

Phil is a SCORE volunteer and mentor who worked in various accounting and financial roles over a 40-year career and held positions including corporate controller and chief financial officer for both publicly traded and privately held companies.


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Business Data Security: Concrete Steps to Ensure Business Continuity in a Digital World

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Serious business interruption becomes a growing  threat as attacks on data, computers, programs, and networks become ever more sophisticated and common. Tom Dillig, a computer scientist, will explain how putting data on connected computers creates potential business risks and enumerate the fundamental ways in which systems and data can be compromised. He will present the principles and concrete steps that every business can apply to mitigate different types of risks, as well as their relative effectiveness and costs. Cyber security is part of overall risk management. Effective risk mitigation inherently involves people, processes, and technology together. Using real-world examples, he will discuss both the seriousness of cyber threats to businesses as well as examples of effective cyber security methods.  He will explore cyber security concepts and trade-offs in an interactive way using his firm's innovative BIG Cyber Security Game that audience members can access during the talk using their own mobile device (smartphone, tablet, laptop).

Speaker: Tom Dillig

Tom is a SCORE client and holds PhD/MS/BS degrees from Stanford University in Computer Science specializing  in Software Security. He has been on the faculty of Computer Science at UT Austin and other universities and has over 10 years of experience in academic research in software security.


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14th Annual Women's Entrepreneurial Luncheon

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The City of Austin Small Business Program is hosting a celebration of women's entrepreneurial spirit. Austin area women are invited to join us for the 14th annual Women’s Entrepreneurial Luncheon, recognizing the contributions of local women business owners.

Our panelist include: Rachel Musquiz is the chef and founder of Curcuma, a plant-based food trailer in East Austin that serves superfood drinks and Ayurvedic inspired cuisine. Shelley Delayne founder of Orange Coworking which provides a welcoming, professional, easy workplace for the support of the growth and happiness of entrepreneurs, businesses owners, freelancers, remote employees, and other location-independent professionals. Natasha Harper-Madison is a social entrepreneur, award-winning small business owner and is the founder of East Austin Advocates. 

The diverse panel will be moderated by long-time favorite, Lolis Garcia-Baab, chief marketing and communications officer for the Girl Scouts of Central Texas.

Our panelists will share their insights, challenges, and successes in achieving entrepreneurial success. Time is allowed for questions and answers. Come prepared to network with other female business owners.


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SBA 504/CDC Loan Program

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The 504 loan program provides long-term, fixed-rate, subordinate mortgage financing for acquisition and/or renovation of capital assets including land, buildings and equipment. Some refinancing is also permitted. The SBA’s 504 Certified Development Companies (CDC) serve their communities by financing business expansion needs. Find out about this loan and SBA resources to help your business grow.

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Positioning Your Business to Compete

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Suzanne will cover:

a.  competitive analysis /competitor map – do you know the competition?

b.  perceptual mapping

c.  customer surveys

d.  unique selling proposition

e.  putting it together and finding your niche (positioning statement

Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, all customers are people, and well, people are people.


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Turn Online Traffic into Real Paying Customers - How To Build A Digital Sales Machine

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Your next paying customer searching for you online right now, literally right now. From website tweaks and compelling calls-to-action (CTAs), to digital lead-generation and review marketing, you can optimize your new customer sales machine to generate loyal customers for your business. Join us as we share the digital tips and tricks used by the top performing local businesses to generate a consistent stream of new customers every month.

 What You'll Gain From this Workshop:

  • Walk away with a clear plan for the top 5-10 new sales actions you can implement at your business within 48 hours
  • The important difference between lead generation and advertising and how to best use your budget to drive sales
  • Strategies for automating the sales process for your business
  • The top digital applications/services you can use to build a new customer sales machine
  • Best practices for implementing these new applications and services

 Speaker: Brent Werbeck

 Brent Werbeck, co-founder of Local Business Ally, has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide. As Co-founder of Local Business Ally, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.



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