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Texas State SBDC Training

SBDC Core Classes

Workshops focused on growth strategies taught by trained facilitators and subject matter experts. Hands-on, interactive, engaging.


Community Calendar

Training is something else that all of us "resource partners" offer to the small business community. The good thing is, we all work together planning and promoting workshops, classes and events so there's very little duplication of effort. Listed below is a calendar of events that's updated frequently, if not daily, that includes our SBDC events AND those of our resource partners and other organizations. If it's training that may help you, we want you to know about it, even if it's not our event!

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Positioning Your Business to Compete

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Do you know where your business fits in the competitive landscape? After using available tools to assess your position, you can draft positioning statement that will help you manage your sales approach.

Suzanne will cover:

a.  competitive analysis / competitor map – do you know the competition?

b.  perceptual mapping

c.  customer surveys

d.  unique selling proposition

e.  putting it together and finding your niche (positioning statement

 Event parking at The Cook’s Nook is limited, so please park tightly into the spaces on the 3 driveways.


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BizOpen : Commercial Property Requirements

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The BizOpen Orientation provides a general overview of the potential steps in the City of Austin's development process. The objective is to help you identify which processes are relevant to your business location development, and how to navigate the steps in a timely and efficient manner. Material will cover the following: Development Assessment, Land Use and Zoning, Site Plan Review, Building Plans and Permits, and Inspections and Certificate of Occupancy.

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Growing Your Sales

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC
more about event

Business Data Security: Concrete Steps to Ensure Business Continuity

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Serious business interruption becomes a growing threat as attacks on data, computers, programs, and networks become ever more sophisticated and common. Tom Dillig, a computer scientist, will explain how putting data on connected computers creates potential business risks and enumerate the fundamental ways in which systems and data can be compromised. He will present the principles and concrete steps that every business can apply to mitigate different types of risks, as well as their relative effectiveness and costs. Cyber security is part of overall risk management. Effective risk mitigation inherently involves people, processes, and technology together. Using real-world examples, he will discuss both the seriousness of cyber threats to businesses as well as examples of effective cyber security methods.  He will explore cyber security concepts and trade-offs in an interactive way using his firm's innovative BIG Cyber Security Game that audience members can access during the talk using their own mobile device (smartphone, tablet, laptop).


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Introduction to Digital Marketing

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

This workshop will address the following topics:

I. Digital Marketing Basics

a. Branding

b. Setting Up Social Profiles

c. Keeping Things Uniform (citations, products, services, and prices)

II. Creating Content

a. Writing a Blog

b. Downloads and Printable Content

c. Keeping Branding and Message Consistent

d. Distribution of Content

III. Emails

a. Collecting Information

b. Software to Use

c. Creating Email Marketing Strategy

IV. Website

a. Making it Conversion Friendly

b. Adding Value

c. Listing Call to Actions

d. Having Lead Generation

V. Book Series

a. One Page Marketing Plan

b. One Page Marketing Template

 

Speaker: Eric Sanchez

Eric is a SCORE client and founder of a successful local digital marketing company.


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Business Assessment and Goal Setting

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

To grow your business, you need a plan.  In this workshop, we will discuss and use the tools you need to build your growth plan:  assess your industry and business, identify your business needs, determine your strengths and weaknesses, and create reasonable, workable goals to ensure your continued success.

•  Planning for Growth--What does growth mean to you?

•  Industry Lifecycle--What is the current state of your industry and your business?

•  Strategic Planning--Where are you? Where do you want to be? How do you get there?

•  Business Needs Assessment--What are your goals? What do you need to meet them?

•  SWOT Analysis--What are your strengths, weaknesses, opportunities, and threats?

•  Goal Setting--Are your goals specific, measureable, attainable, relevant, and timely?

Carleton SmithSpeaker: Carleton Smith

Carleton is a SCORE volunteer with forty years of experience in management of sales, marketing, and engineering for high tech companies. He was Vice President of Worldwide Sales and Marketing for a Fortune 500 company with global operations and has management experience in sales, marketing, business turnarounds, manufacturing, engineering, acquisitions, and mergers.


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National Small Business Week (City of Austin)

until May 04
Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

We're Celebrating National Small Business Week April 30 - May 4, 2018

The City of Austin Small Business Program is excited to announce this year’s National Small Business Week! Join us for five days of free sessions covering funding, marketing, legal, and business planning. 

Check out their website for all small business related! 


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Money Talks: Seed Funding Roundtables

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Seeking guidance on funding to start your small business? Join us for the Kick Off event for National Small Business Week at our Money Talks Roundtables. These small group discussions are led by funding experts who will offer their knowledge on traditional and creative ways to successfully connect you to capital. Topic experts will cover: Bootstrapping, Investments, Microlending, Business Budgeting, Grant & Foundations Funding, Start-up Loans (SBA).

Registration includes extended access to networking with Seed & Growth Funding experts from 4:30-6:00pm.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Money Talks: Networking

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Network with both Seed & Growth Funding experts from the Money Talks Roundtable sessions. Discuss traditional and creative ways to successfully connect you to capital. Light refreshments available.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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National Small Business Week

until May 03
Location:
Off Campus
Cost:
See link for more info!o
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The U.S. Small Business Administration and SCORE Association will host a free, 3-Day Virtual Conference during National Small Business Week. The conference will take place Tuesday, May 1 – Thursday, May 3 between 12:30 pm ET - 6:30 pm ET each day. Registration is free to the public. A schedule of live events will be sent to registrants via email.

Participate in this free, online conference to listen to practiced advice on current business strategies, meet other business owners, and chat with industry experts! The Virtual Conference offers all the best parts of an in-person conference, but without the hassle of traveling.

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Small Business Financing Workshop

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

This informative session brings in expert U.S. Small Business Administration SBA lender Sue Malone to first introduce current trends in accessing capital for small business owners. The second half of the session will focus on the SBA Small Loan Advantage V2 through Superior Financial Group. Learn step-by-step how to apply for these unsecured, working capital loans at $5,000-$25,000 for start-ups, existing businesses, up to $150,000 and SBA approved franchises. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.



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Austin Women Entrepreneurs Summit 2018 Embrace Your Value to Command Your Business

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Join us for a highly interactive and experiential learning experience led by proven successful female entrepreneurs. Each learning experience will be fun and fast-paced, designed to inspire and empower women to embrace their value and build credibility, visibility, and influence to grow their businesses and advance their careers. No just sitting and watching slides at this summit. Adults best learn by doing, so expect to roll up your shirt sleeves, do some work, and push past your comfort zone.



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National Small Business Week: 3 Day Virtual Conference

until May 03
Location:
Off Campus
Cost:
See link for more info!o
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The U.S. Small Business Administration and SCORE Association will host a free, 3-Day Virtual Conference during National Small Business Week. The conference will take place Tuesday, May 1 – Thursday, May 3 between 12:30 pm ET - 6:30 pm ET each day. Registration is free to the public. A schedule of live events will be sent to registrants via email.

Participate in this free, online conference to listen to practiced advice on current business strategies, meet other business owners, and chat with industry experts! The Virtual Conference offers all the best parts of an in-person conference, but without the hassle of traveling.

Here’s what attendees said about our last virtual conference:

  • "I have to say that was the best virtual conference I have ever attended. It was amazing, almost like going to a full-day conference. Minus the hassle of travel and staying at a hotel!"
  • "I was pleasantly surprised with the high quality of presentations. This has been a very fruitful afternoon online! Every presentation was wonderful. Thank you!"
  • "It's fun and exciting; there is a lot of information to gain; it's easy to access from anywhere."
  • "This FREE conference is necessary to start or enlarge your business. The information received was worth 1,000's of dollars. Thank you!"
  • "This was my first time attending a virtual conference and I LOVED IT! This has been a very informal, helpful and fun experience. THANK YOU!"

Don’t miss this opportunity to connect with the mentors, companies, resources, and business owners that will help you increase your success.


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Product Launch Success with Digital Marketing

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

How do you leverage digital media to understand market needs and test out new business and product ideas? Discover how to utilize paid social media campaigns as a research tool to minimize product launch failure and engage better with your customers. Bring your lunch and join us for ecommerce conversation. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Business Coaching Open Office Hours

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

It always helps to ask an expert. Receive one-on-one business coaching from Small Business Program staff and learn how we can help make your Small Business Story a success! RSVP does not confirm an appointment, this is a first come first serve event based on capacity. Coaching sessions will each run 20 minutes. Stay to explore the small business resources Austin Public Library has to offer. 

Sesiones en español seran desponibles.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Test Before You Invest: the Lean Start Method

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Before you invest your time and funding into your small business discover the “lean start-up process” and how it differs from a traditional start-up plan. Determine which process is most appropriate for your business as you develop and test your product with minimal startup costs, informed by your customer’s values and feedback. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.



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National Small Business Week Livestream

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Come celebrate National Small Business Week with us by tuning in to our free livestream workshop on Wednesday, May 2 at 12p ET to learn how your business can connect with local customers. Register below to receive more information and directions on how to watch.



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Use Your Website for Marketing and Sales with Kyle Bailey

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Use Your Website for Marketing and Sales with Kyle Bailey 

Kyle Bailey's presentation will begin to teach you how to position content and conversion elements to maximize the impact of each idea on your site. Why should a visitor buy from you? Where does each page on your site fall in your sales process? How does your site interact with your social strategy? Kyle will answer these questions and many more.

Kyle Bailey Speaker: Kyle Bailey

Kyle Bailey is a consultant, speaker, and author who regularly speaks and consults on the Sales Process and how small business owners can use it to improve online marketing tools like email marketing, social media strategies, SEO, blogging, and more.

kyle@frontburnermarketing.net
512-876-9111
http://frontburnermarketing.net/blog/ 


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BizAid Business Orientation for Creatives

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Artists and creatives are businesses too! BizAid Business Orientation For Creatives focuses on the needs of artist run businesses by providing guidance on resources to help with the start-up or expansion of their business. In this session, you will be informed of key questions to consider when developing your business and resources to take you to the next level. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.



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Managing Liability

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Liability often means different things to business owners and to lawyers. Texas CBAR will cover the basics of liability issues, as well as the types of liability that small business owners and entrepreneurs need to understand and manage, as well as strategies for managing liability. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Starting a Business Successfully

Location:
Off Campus
Cost:
See link for more info
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Starting a Business Successfully 

What are the myths and realities of entrepreneurship? How do you plan for success? This workshop will introduce you to the world of small business and guide you to prepare for being a business owner. 

Our main speaker will help you explore what it takes to be an entrepreneur, how to develop a business concept, and how to plan for becoming a business owner. He will explain your choices for  owning a business and guide you to get the help you need to succeed.  Also, we have arranged for a librarian from Austin Public Library to attend to discuss how to use research resources  to tailor your business to the marketplace and for a representative from Fran Net to talk about franchises.

Speaker: Willis Wolf

Willis is a SCORE volunteer and mentor who started several small businesses including medical business software. Also, he bought several existing businesses that he operated, fixed their problems, and sold to competitors or investors.


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Writing a Winning Business Plan

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC


A business plan is a tool for thinking more clearly about your business idea. SCORE Austin presents business plan writing to get organized and on track, gain a better understanding of your market, confirm that your financial model is realistic, and create a long term vision and strategy. Understand the essential elements for preparing a plan for business success and utilizing databases from Austin Public Library resources.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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BizOpen: Commercial Property Requirements Webinar

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The BizOpen Orientation Live Webinar provides a general overview of the potential steps in the City of Austin's development process. The objective is to help you identify which processes are relevant to your business location development, and how to navigate the steps in a timely and efficient manner. Material will cover the following: Development Assessment, Land Use and Zoning, Site Plan Review, Building Plans and Permits, and Inspections and Certificate of Occupancy.

System Requirements:

  • An internet connection: broadband wired or wireless (3G or 4G/LTE)

  • Speakers and a microphone built-in or USB plug-in or wireless Bluetooth

  • A webcam or HD webcam - built-in or USB plug-in

  • Or, a HD cam or HD camcorder with video capture card.



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Business Coaching Open Office Hours

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

It always helps to ask an expert. Receive one-on-one business coaching from Small Business Program staff and learn how we can help make your Small Business Story a success! RSVP does not confirm an appointment, this is a first come first serve event based on capacity. Coaching sessions will each run 20 minutes. Stay to explore the small business resources Austin Public Library has to offer. 

Sesiones en español seran desponibles.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Small Biz Lawyer Up! Legal Clinic

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Texas CBAR is providing a FREE small business legal clinic in the Austin metro area. Volunteer attorneys will be available for one-on-one 30 minute consultation sessions to cover topics important to small businesses, such as entity formation, general liability, contracts, employment procedures, negotiations, patents and trademarks and more. Participants must arrive and sign in before 5:30 p.m. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Marketing Your Business

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

This introduction to marketing will help you identify your most relevant marketing goals and design appropriate marketing strategies to achieve those goals.  It will address how to identify your target market, how to use marketing research to better focus your marketing efforts, explain how to define and build your brand, and how to evaluate which marketing options to use and how best to use them.

Speaker: Steve Price

Steve PriceSteve has 30 years experience in the marketing and advertising industry with focus on consumer products and services. He served in account management positions as well as overall company management for regional/national/global advertising agencies and worked with clients from a variety of industries. For about 8 years he taught marketing and advertising classes at the university and community college level.


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7 Habits of Aspiring Entrepreneurs

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Adam covers:

  • Beginning with the end in mind 
  • Introduction to highly effective people.
  • The difference in habits between employment and ownership
  • The risk of not taking risk at all
  • Paradigm vs. Perspective
  • Staying sharp and continuing to grow
  • Suggested Readings 

Speaker: Adam Goldman

Adam has varied experience in business, startups, and franchising . He enjoys giving back by helping local entrepreneurs. Adam earned an MBA degree with a concentration in entrepreneurship from the University of California Berkeley. Over his 20-year career, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, Adam has grown the Vanguard Cleaning Area Developer concept in Houston into an over $2 million dollar a year enterprise with over 30 franchisees and 300 customers. Adam loves starting businesses because of the excitement, flexibility, and upside that they bring. You can reach Adam at AGoldman@FranChoice.com or by calling (713) 309-6776.


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The Art of Social Media for Advanced Users

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Back by popular demand! Move beyond basic creation of a business page or account towards an integrated social media strategy with artful engagement. This interactive workshop will present how to stage photos and create content across platforms to drive customers to your business account. Top Austin food blogger Jane Ko of A Taste of Koko will guide you through creative photo taking, editing processes, campaign development, and overall branding strategy for a robust social media presence. Light refreshments available. 

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.


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Japan-Texas Economic Summit

until May 10
Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Japan Texas Economic Summit by the US-Japan Council

Join business leaders, investors, and government officials for

a networking event to explore business development opportunities between Japanese and Texan companies.


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Texas-EU Business Summit 2018

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

In its 7th year, the Texas-EU Business Summit is the premier event for Texas businesses, entrepreneurs and economic development professionals seeking to expand their footprint in Europe. The summit provides Texas businesses, entrepreneurs, policymakers and

target businesses with an overview of trade and expansion business opportunities in Europe as well as information and connections to make the most of those opportunities.

Texas is already the largest exporting state to the EU. The summit builds on that footprint, focusing on promoting the international trade capacity of Texas businesses and economic development organizations while creating greater awareness regarding the benefits of exporting.

Texas-European Union quick facts:

  1. Offers business access to a diverse market of 500 million people with a GDP of $18.5 trillion.
  2. Texas exports to the European Union in 2015 exceeded $27 billion.
  3. In 2015,  the Top Five Texas exports to Europe by sector were: petroleum and coal products – 22.7%, chemicals – 22.7%, computers and electronics – 15.0%, transportation equipment – 10.0%, and machinery 8.1%
  4. The UK, Germany, France, Netherlands, and Spain are leading sources of FDI in Texas.

The Texas-EU Business Summit sessions are led by business leaders, trade and investment officials from EU countries, trade policy experts and political officials.

This years event will be held at the University of Texas at Austin San Jacinto Resident/Event Hall 309 E 21st , Austin TX 78705

gregg abbott
Texas Governor Greg Abbott’s Welcome Letter

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Simplifying QuickBooks

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

QuickBooks is presented as a tool for storing transaction data for your business. In this most basic introduction, you will see how the user interface works. The different versions of QuickBooks will be compared, so you can make the best choice to meet your needs. Our goal is to prepare you for the free, one-on-one sessions with a SCORE mentor to help your set up your company in QuickBooks, begin the data entry process, and generate the reports to aid tax preparation and to monitor the financial status of your business. This workshop includes short, online tutorials to introduce the QuickBooks interfaces for both desktop and online versions. 

This is not a hands-on workshop. After this workshop, free one-on-one mentoring is available through SCORE where we work with you individually your business set-up in QuickBooks and on a chart of accounts appropriate to your business. We also help you with your data entry and with corrections.


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Social Media: How Is It Influencing Society, and How Should Society Influence It?

Location:
Off Campus
Cost:
See link for more information!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

The Austin Forum on Technology & Society
in partnership with Austin Public Library 
presents
Social Media: How Is It Influencing Society, and How Should Society Influence It?

Moderator

Sherri Greenberg, LBJ School of Public Affairs, The University of Texas at Austin

Speakers

Amy Atchley, Electric Vehicles & Emerging Technologies, Austin Energy

Robert Chesney, School of Law, The University of Texas at Austin

Rod Favaron, Spredfast

Amanda Zamora, The Texas Tribune

Tuesday, May 8, 2018

Austin Central Library - Event Center

710 W Cesar Chavez St, Austin, TX 78701

5:45 p.m. – Doors Open
6:15 p.m. – Presentation, Q&A
7:30 p.m. – Networking 

Social media is pervasive in the connected world. Facebook now has over 2 billion active users, Twitter shares over 500 million tweets per day, YouTube receives 300 minutes of uploaded video content every second, LinkedIn has become the de facto professional platform, and Snapchat, Instagram, Pinterest, Tumblr, and others are thriving for some purposes and audiences. With billions of people spending so much time in social media platforms, it is increasingly important to understand how these platforms are shaping our society.  

Austin experts and leaders will discuss and debate the current issues in social media—news consumption, fake news, digital privacy, influence on younger audiences, and more—and share their recommendations for how social media platforms should be used, enhanced and/or limited, and potentially even regulated. There will be an extensive Q&A period for attendees followed by a networking event with the speakers and other experts on the topic. It is sure to be a lively night of discussion at the Austin Forum!

We welcome your participation in advance. Please send us your questions, answers, and prognostications at info@austinforum.org.

Admission to the Austin Forum is always free.

The Austin Forum accepts donations of used cell phones and smart phones at all our events. All devices will have a factory reset and be set up as new by the team at Austin Pathways’ nationally-recognized “Unlocking the Connection” initiative, which will connect every public housing resident with a digital device, digital literacy training, and a free or very low-cost internet connection. Your donated phone can change lives and help close Austin's digital divide, thanks to Austin Pathways.

Thanks to Austin Public Library for their partnership. 



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Google Tools

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

Irina will cover:

  • Introduction to Google
  • Google My Business
  • Google Trends
  • Google Analytics
  • Google Search console
  • Google AdWords
  • Google Tag Manager
  • Site Ranking

 IrinaSpeaker: Irina Zinchenko

Irina Zinchenko is Co-Founder of Amerina Marketing, a digital marketing agency based in Austin, TX.

She helps small to mid-size businesses leverage the power of digital marketing, build websites and increase their traffic, generate leads, increase brand awareness, and bring their businesses to a new level. Irina holds an MBA in Marketing from the University of Sheffield, UK, BA in International Economics from Kyiv National University, BA in Applied Linguistics from Cherkasy Technological University. She is a Certified Marketing Consultant holding Google Analytics, Google AdWords, and Google Tag Manager certifications.

Irina Zinchenko
Amerina Marketing
www.amerinamarketing.com
cell: (512) 541-1462


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Writing a Winning Business Plan

Location:
Off Campus
Cost:
See link for more info!
Contact:
No number available , 000.000.000
Campus Sponsor:
SBDC

A business plan is a tool for thinking more clearly about your business idea. It helps you stay organized and on track, gain a better understanding of your market, confirm that your financial model is realistic, and create a long term vision and strategy. We will introduce you to the essential elements for preparing a plan for business success. This workshop will provide general and individual guidance for preparing a business plan utilizing essential elements. Your presenter will identify content and format for a business plan--including sources of information to aid in the development of your business plan.  You should understand that a business plan is a valuable internal tool, even when not required for the benefit of investors or loan officers. A business plan may force you to think about your idea in new ways and to question the validity of your product/service target markets. It can serve as a guide or benchmark to allow you to track your progress and to stay committed to your long-term goals. If you have partners, it can help avoid misunderstandings. It will help you to better describe and to speak more concisely about your company. All these elements of a business plan can contribute to successful implementation of your business idea.

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