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D.I.Y. Video Studio Course Announcement:

Due to recent legislative budget cuts, the DIY Video program has been suspended as of September 30, 2017. We apologize for any inconvenience. Questions or concerns can be directed to Donna Taylor at drt54@txstate.edu.
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Austin 2018 Economic Forecast: Acceleration

Location:
Off Campus
Cost:
See link for more info!
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC

The Texas economy is accelerating in nearly every business sector. The Federal Reserve Bank of Dallas just increased their forecast for more hiring in Texas in 2017, with the creation of 309,200 new jobs by the end of this year.

In Austin, technology continues to lead the way in innovation and hiring. When adding in growth in health care, financial services, manufacturing and construction, if the pace continues, 2018 should be a good year for Texas businesses not only in Austin, but across the state.

Join Texas CEO Magazine and the Baylor University MBA program as we invite you to attend the 2018 Economic Forecast: Accelerating, on Friday, October 20 from 7:00 – 9:00 a.m, at The Austin Club.

This year’s Austin forecast speakers will be technology focused with a look at big data, artificial intelligence, cybersecurity and the Internet of Things.

SPEAKERS

Brett Hurt – CEO & Co-Founder, data.world

Brett founded data.world in 2016 to be the most meaningful, collaborative, and abundant data resource in the world, helping people who work with data solve problems faster by creating new ways to discover, prep, and collaborate.

Brett is also a seed-stage investor at Hurt Family Investments (HFI) in partnership with his wife, Debra. HFI is involved in multiple startup and  VC funds. Prior to HFI, Brett founded Bazaarvoice (NASDAQ: BV) and served as CEO and President for 7½ years, leading the company from a bootstrapped concept to almost 2,000 clients and through its successful IPO. Prior to Bazaarvoice, Brett founded Coremetrics and helped grow the company before its acquisition by IBM.

Brett holds an MBA in High-Tech Entrepreneurship from The Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from the University of Texas at Austin. He serves as an Entrepreneur-in-Residence at the Wharton School.

Amir Husain, Founder & CEO, SparkCognition

Amir founded SparkCognition to be at the forefront of the “AI 3.0” revolution.

Amir built multiple venture-funded startups between 1999 and 2009, when he took over as President and CEO of VDIworks. For his inventions, Amir has been awarded 14 US patents and has over 40 pending patent applications. He serves as advisor and board member to: IBM Watson, University of Texas Department of Computer Science, Makerarm, and ClearCube Technology.

In 2015, Amir was named Austin’s Top Technology Entrepreneur of the Year.

Daniel Cooley, SVP & General Manager, Internet of Things Products, Silicon Labs

Daniel Cooley drives Silicon Labs global IoT strategy. He is responsible for the development and market success of the company’s microcontrollers, multiprotocol wireless SoCs, IoT development tools and wireless protocol stacks including Thread, ZigBee, and Bluetooth.

Daniel joined Silicon Labs in 2005 as a chip design engineer developing broadcast products such as AM/FM radios and short-range wireless devices. He has worked at the company’s Shenzhen, Singapore, Oslo and Austin sites.

Daniel has an MS in electrical engineering from Stanford University and a BS in electrical engineering from The University of Texas at Austin and holds four patents in radio and low-power technology.

Joe Brusuelas, Chief Economist, RSM US

As RSM’s chief economist. Joe is responsible for delivering macroeconomic insights for middle market leaders.

Prior to joining RSM, Joe served as a senior economist at Bloomberg. He is also a former director at Moody’s Analytics, and Chief Economist at Merk Investments and IDEAglobal.

Joe conducted his doctoral work at the University of Southern California in Political Economy and Public Policy; and he holds a master’s and bachelor’s degree from San Diego State University in political science.

Ann Mirabito, Associate Professor of Marketing, Hankamer School of Business, Baylor University

MODERATOR


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Biz.ability Workshop: Social Media Basics: Your Social Media Strategy

Location:
Off Campus
Cost:
See link for more info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC


The Round Rock Public Library and the Austin SCORE will offer a series of free workshops for small business owners (or those who are interested in starting their own business) on Fridays, from 12:30 to 2:30 p.m., September 8 through November 10. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including financial issues, marketing, and strategic planning.

Join us on Friday, Oct. 20 for Social Media Basics: Your Social Media Strategy, presented by Bill Combes. Social media is one of the most impactful mediums we have ever seen in our history and the ability for people to communicate across networks allows us to market to businesses and consumers on levels never seen before. If your business as a Facebook presence, you must harness the power of advertising on Facebook, and now Instagram, too.

Facebook ads for businesses continue to be a challenge to execute. The ads platform is a complicated system with many different moving parts. Our goal with this presentation is to review the three processes to run ads on Facebook—the Boost Post, the Ads Platform, and the Facebook Power Editor (for advanced advertisers). This workshop provides an overview of the three ways to run ads on Facebook and the following steps to becoming successful using Facebook ads:

  • Selecting the correct Audience for your ads
  • How to upload a list of customer emails and phone numbers
  • Using images in ads
  • An overview of all types of ads
  • An in-depth look at Facebook Lead ads
  • Video on Facebook – Ads and Facebook Live
  • Live Demo to set up an ad on Facebook
  • Facebook Blueprint Training

Participants should leave the event with a working knowledge of the Facebook ads platform and some techniques that will allow them to maximize their advertising dollars on Facebook.


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Cooking Essentials: Flavor Profiling II: Spanish with special guest Jane Bachner King

Location:
Off Campus
Cost:
See link for more info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC


Cooking Essentials: Flavor Profiling - Spanish

55.00

Through a prism of a main and two sides, we'll explore how by changing spices, herbs & aromatics, and a technique or two, you get amazingly different flavor combinations that enhance any meal.

Jane Bachner King, one of the original 'Foodies' of Central Market, will join us and share her extensive knowledge on Spanish flavors and products.

Dinner will be paired with wine or spirits to compliment the profile.

Date: Friday October 20 2017

Time: 7-9pm

Where: The Cook's Nook, 502 Thompson Lane, Austin.


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ContentATX

Location:
Off Campus
Cost:
See link for more info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC


ContentATX is a day long conference focused on storytelling. It is geared to content creators and entrepreneurs and focuses on writing, video, photos, podcasting, blogging, books, social media and other creative ways to tell a story.

10:00 a.m. to 10:30 - welcome and Building a Brand from Blogging

10:30 a.m. to 11:00 a.m. - Livestreaming - Facebook Live, Instagram Live and other ways to effectively use video.

11:00 p.m. to 11:30 p.m. - The Power of Pictures: Instagram Marketing, Pinterest

11:30 .a.m. to Noon - Podcasting 101 - Why should you launch a podcast? How should you launch a podcast? How to edit it, host it and promote it to reach a wide audience.

Noon to 12:30 p.m.. - Lunch, networking.

12:30 p.m. to 1:30 p.m. Keynote talk by Michelle Breyer, co-founder of Texture Media and Naturally Curly and author of the new book: The Curl Revolution (being published in October). She'll talk about her entrepreneurial journey, her book and the role storytelling has played in her success.

1:30 p.m. to 2 p.m. - On Writing Well - a toolbox for writers with tips on creating clear, concise and compelling content free of jargon.

2:00 p.m. to 2:30 p.m. - Effective Social Media Marketing Strategies and how to generate good P.R.

2:30 p.m. to 3:00 p.m. - Editorial Calendars and Creating a Dazzling Media Kit

3;00 p.m. to 3:30 p.m. - S.E.O. strategies - coinciding with the Champagne happy half hour

The event is limited to the first 60 people to buy a ticket. It's cut off at 60 to maximize your learning opportunities at the conference.

The event is sponsored by Galvanize, our event venue host and Silicon Hills News. We're looking for six additional sponsors.


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Getting to Know the Ferrett: DataFerrett for Accessing Public Use Microdata Sample (PUMS)

Location:
Off Campus
Cost:
See link for more info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC

Attend this training to learn how to access American Community Survey Public Use Microdata Sample (PUMS), and customize tables using Data Ferrett. Participants will also learn how to cross-tabulate and modify variables to fulfill specific requirements of a project. Using DataFerrett, you can develop an unlimited array of customized spreadsheets that are as versatile and complex as your usage demands.

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Race, Ethnicity, Foreign Born and Ancestry by the Numbers

Location:
Off Campus
Cost:
See link for info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC

Learn about how to access Census and American Community Survey data about race, ethnicity, foreign born and ancestry groups using a variety of online tools available at census.gov. During this training you will learn about what how the Census Bureau collects and publishes data on these topics, as well how to access and download tables, and creates maps.

This webinar is divided in five parts. It is not required that you attended all five sessions, but recommended that you attend at least the 2 general sessions (Race and Foreign Born & Ancestry classes)


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Biz.ability Workshop: Public Relations

Location:
Off Campus; See link for more info
Cost:
See link for more info
Contact:
Donna Taylor , 512.423.8450
Campus Sponsor:
SBDC


The Round Rock Public Library and the Austin SCORE will offer a series of free workshops for small business owners (or those who are interested in starting their own business) on Fridays, from 12:30 to 2:30 p.m., September 8 through November 10. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including financial issues, marketing, and strategic planning.

Join us on Friday, Oct. 27 for Public Relations, presented by Jeannine Wheeler. Why is Public Relations important for you? Jeannine helps associations and businesses increase their influence and sales. She will explain what PR is and why you need it. You will learn the elements of PR, how to get started with PR for your business, and most importantly how to have fun and make your PR plan work for you.

Jeannine covers public relations topics with explanations and example case studies:

  • Public relations has changed. A lot! How the advent of digital and social media has affected the industry, and your business
  • Defining public relations and how it fits in with your overall marketing program
  • What public relations can do for you and what can happen if you don’t have it
  • The elements of public relations: situation, objectives & audience, strategy & messaging, tools & tactics, timeline, budget, measurements, and how to get started and to agree on a plan, personnel and budget


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We don't do boring lectures covering information you could easily find online. Our training programs address current, relevant topics and provide engaging, hands-on learning.

Questions? For more information on training events sponsored by the Texas State SBDC, please contact our main office at sbdc@txstate.edu or by calling 512.716.4800.


NOTES: 

For on-site training classes, reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance.

We require pre-registration to avoid training event cancellations. Training events are subject to change.

Thank you!