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You have a great food or beverage idea - now what?

Whether you are a startup entrepreneur hoping to enter the food & beverage industry or a food service professional thinking of expanding into the packaged, retail space, this is a must-attend academy! Created by former Kraft Foods retail branding expert, Lauren Young, the Get Shelf Made program earned a 2015 Chicago Innovation Award nomination and is exclusively delivered in Austin by trained facilitators at the Texas State Small Business Development Center.

The purpose of this training is to help early-stage food entrepreneurs craft their unique brand story to build sales, connect with retail buyers and achieve the dream of becoming a "shelf-made" success. Many store buyers & category managers see over 200 new products per month; Get Shelf Made will show you how to build their trust, reduce business risk and get shelved!

Who benefits from attending Get Shelf Made?

  • Restaurateurs
  • caterers
  • food truck operators
  • farmers market participants
  • entrepreneurs with a food or beverage concept

The workshop curriculum combines conceptual presentations, group discussion, interactive exercises and subject-matter-experts guest speakers to fully engage participants and create a rich, educational experience.

Dates: June 19 & 20, 2018
Time: 9a.m.- 3p.m. 
Location: The Cook's Nook, 502 Thompson Lane, Austin TX 78742
Early Bird Fee: $199, expires on May 31st! 
Standard Fee: $299

How Food Manufacturers Stay on the Retail Shelf

Food innovation is hot—and competitive. In recent years, the sector has attracted more attention and more participation from start-ups, media, investors and industry giants alike. New food entrepreneurs are attracted to and enter into food production because they are passionate about what they make and want to launch more natural, healthier and better-for-you products. Unfortunately, many entrepreneurs may not be prepared for the realities of entering this market. That’s why we created Shelf Mastery—a unique course designed to help small businesses better understand and navigate the unique aspects of the retail supply chain.

The curriculum is based on in- depth, field research and introduces a framework intended to help entrepreneurs examine and choose between strategies, opportunities, business models, and operational plans—at every stage of growth within their business.

Workshop Structure: The workshop curriculum combines conceptual presentations, group discussion and interactive exercises to fully engage participants and create a rich, educational experience. In each of four modules, one each week for four consecutive weeks, we will focus on the following subjects.

Module 1 - market players, supply chain and trade relations

Module 2 - operations and financial concepts

Module 3 - trade promotion, consumer promotion, marketing plans

Module 4 - carrying the vision

Who will benefit from attending this course:

-graduates of the Texas State SBDC "Get Shelf Made" class

-early-stage and growing packaged food businesses selling in retail outlets beyond the Famers' Market

-other CPG companies that sell via 3rd party retail

Dates: July 17 & 18, 2018
Time: 9a.m.- 3p.m. 
Location: PeopleFund, 2921 E. 17th St. 1, Austin TX 78702
Early Bird Fee: $199, expires on June 30th!
Standard Fee: $299


Peg Richmond

Peg Richmond is a Senior Certified Business advisor at the Texas State SBDC. During her seven-year SBDC tenure, Richmond has focused her efforts with technology and food/consumer packaged goods (CPG) manufacturing companies. She has well developed expertise in business development, marketing, branding/messaging, retail operations and financial analysis.

In 2014, Richmond began in-depth research to better understand food manufacturers’ needs and to develop new training for entrepreneurs who have reached the retail shelf. She is a certified facilitator of Get Shelf Made, licensed curriculum for early-stage food innovators, and has helped dozens of clients in every phase of the food manufacturing cycle.

Prior to joining the SBDC, Richmond owned her own consulting firm, where, in a single year, her work earned more than $30M new business for clients. As a corporate executive, Richmond led North American operations for a $5M, UK-based technology portfolio and helped grow a start-up Smart Grid business unit to $20M in annual sales. Richmond holds an MBA from Indiana Wesleyan University and both a Master of Arts and Bachelor of Fine Arts from the University of Texas. She has completed specialized study in supply chain, public communications, issue management and business analysis. She also has high hopes of being a competent cello player—someday...