Skip to Content
Texas State University


Small Business Saturday

Encourage your local community to #ShopSmall
this holiday season! 🎁

Frequently Asked Questions

Expand All Content
  • Small Business Saturday is a nationwide movement to celebrate small businesses by presenting shoppers with a unique opportunity to show support for local businesses.

  • Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. This year Small Business Saturday is November 27, 2021.

  • Love that local small business? Shop or dine at a local small business, find a new spot online, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the American Express Shop Small Map (or Shop Small Online Directory).

  • In 2011, the Senate unanimously passes a resolution in support of the day, and officials in all 50 states participate the Saturday after Thanksgiving every year.

Shop Small Workshop

Join us on November 10th for Small Business Saturday Ready.

This webinar will be all about the resources, tools and tips for Small Business to stand out and make the most of Small Business Saturday. In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer. Stand out on November 27.

Ways to Support Small Business

Shop Local

By shopping local you are helping support your neighborhood, family, and friends.

Make Friends

A good comment or review goes a long way! Write a review or let your friends know about a good thing!πŸ™…πŸ»β€β™€οΈ No gatekeeping here!

Sharing is Caring

Post those lovely photos and tag that local business! Inclusive in influencing. πŸ™ŒπŸ»πŸ™ŒπŸ½πŸ™ŒπŸΏ

Donate to fundraisers

During the holidays, small businesses may be asking the community to invest in them during hard times. Remember, every bit counts!

Black Friday

Why shop once when twice is nice! Don't forget about small businesses on Black Friday or Cyber Monday!

We Appreciate You

When you shop local, a small business does a happy little dance! πŸ•ΊπŸΌ

Community Shopping Small By The Numbers

Of local shops still standing, over 82 percent of of consumers say they’d spend more to support local businesses after the pandemic.

The Shop Small Resource Hub

It’s important to tell your customers how they can support businesses like yours- our toolkit can help. Get free materials, tools and services you need to help your small business thrive.

Put Your Business on the Shop Small Map

Marketing materials for your business & Industry Insights

Shop Small. Support Local.