Social Media Bootcamp
Social media messaging is shaking up the way business owners manage and convert leads. Throughout the week we will cover social media and building your audience which will change the way you develop your content.
April 26: Social Media That Sells
April 27: SEO- Why People Click
April 28: Four Smart Social Secrets to Get All the Customers You Need
April 29: How to Target Your Ideal Customer with a Buyer Persona
April 30: Analyzing and Managing Your Cash Flow
Brand Audit: Brighten Your Brand
Have you ever asked yourself, "If your brand/company was a person, who would it be?" Now, apply that same question to brands/companies that you admire?
Unless a company is working in the creative field, most have a very surface value understanding of branding, what it actually is, and why it is important. Since 2020 rocked the boat so violently, we want to help you set sail in 2021 with the best direction possible. This is an opportunity to help bring definition to your brand, examine the framework, figure out what works with your current brand needs and what should sink to the bottom of the ocean for good.
3 Part Series April 13, 15, 20th.
Business Plan Development Workshops
Registration is OPEN
Texas State Entrepreneurial Network has developed Business Plan Development workshops starting this spring semester 2021. Participants can do the self-paced online version and/or attend one of 3 all day workshops (March, May, June). These 1-day workshops will provide hands on development of business plans for businesses at any development stage.
For participants completing all Modules, in July, you will have the opportunity to present your business plan to experts in the field. These workshops are sponsored by the Workforce Solutions Rural Capital Area (WSRCA) and the Texas Workforce Commissions (TWC). Any resident of the State of Texas, that is 18 years or older, can attend these workshops tuition free due to the generous support of our sponsors. Participants just need to complete a pre-survey for the TWC.
SBDC Previous Recorded Workshops
Please email email@example.com for link to video.
Is money controlling you? Or are you controlling your money?
Majority of small businesses fail within the first five years, but a recent study by U.S. Bank determined that 82% of the time, poor cash flowmanagement or poor understanding of cash flow contributes to the failure of a small business. Join TX State SBDC as we help you better understand how to maximize your cash flow and keep a steady flow moving in and out of your business.
- What is Cash Flow?
- Reasons for Cash Flow Problems
- Cash vs. Accrual Accounting
- Cash Flow Budgeting
- More tips to Manage Cash Flow
This four-week course helps small business owners learn how to land their brands the media attention it deserves. In this curriculum, special guest Rebekah Epstein will teach her signature four step OPEN Method, which helps get your emails opened by your dream publication.
With high unemployment rates, hiring should be easy. People need to work right? Not necessarily. Workers may be afraid to return and unemployment benefits may pay more.
In this session, we will learn where to find and how hire employees during COVID. We will learn about budget-friendly tools for recruiting and small business resources. Learning objectives include:
• Where to find Job Seekers
• Do’s and Don’t during COVID
• Small Business Resources
Having accurate financial reports to work with has never been more important than it is today! Listen as Chris Tripoli and featured guest Jane Bennett of Keystone Business Services share their knowledge of the impact COVID 19 has had on the many independent restaurant owner-operators they work with. They will discuss the benefits from knowing your daily financial status and provide insights and recommendations for ways to increase your profit by better managing your finances. This program includes;
* What are prime costs and how to track key items daily
* What makes a good weekly summary report
* How to better understand your monthly profit and loss statement
* Why annual plans and quarterly budget reviews make you money
Join us for our HR Series where CJ Petitt SPHR MBA & Certified Senior Professional in Human Resources. This free speaker lunch & learn workshop series explores a range of Human Resources topics while operating a business during COVID.
HR Series Topic: Vaccinations- COVID testing
Can the COVID vaccination be required for all employees? Attend this session and learn when and how to develop a vaccination strategy for your small business. Sample policies will be available for attendees.
Did you know that visuals increase people’s desire to read content by 80%?
As small business owners, that means the images you use in your marketing–specifically in social media–matter A LOT. Join us for a workshop focused on creating captivating visuals that speak to your target customer and strengthen your business’s message with every post. Instagram is an increasingly valuable tool for brands to utilize, and with over 130 million users shopping on the platform every month, it’s that much more important to create memorable online moments. Attendees will leave with a checklist of ideas, tips, and tricks to implement within your own business Instagram account.
exas State SBDC in conjunction San Marcos Chamber of Commerce welcome special guest Shane Barker as he discusses how to understand and audit your offline business, explain what the online lifecycle is and why it’s important. Also, he talks about the process of moving your business online through creating, hosting, and optimizing your ecommerce website.
COVID continues to impact the small business community and the commercial real estate industry. Business owners NEED to be proactive and stay steps ahead to survive.
In this 4-part series you'll learn from an experienced broker and commercial real estate attorney what the pandemic means for owners and tenants; how to respond to the changing real estate landscape; understand leasing vocabulary and how to reopen and operate your business during COVID.
Launch. Grow. Succeed.
This no-cost class will provide an overview to Texas State University SBDC while discussing the basics of starting a business, the pitfalls of startups, and common misconceptions. At the end of the overview we will open the floor for Q&A with one of our very own SBDC senior advisors to answer any remaining questions you may have. All those in attendance will have the chance to complete a brief one page assessment to help us determine your next step.
Please note this workshop is intended for the following counties: Bastrop, Blanco, Burnet, Caldwell, Fayette, Hays, Lampasas, Lee, Llano, San Saba, Travis, Williamson. If you county is not listed above, please contact your local SBDC to find out about startup workshops in your area.
*This course is intended for those who are looking to start their own business but not sure where to begin. If you have a question on whether this is the right class for you, please feel free to contact our office.
Communicating those decisions is equally tough! In this session, we willl walk through a series of employment actions from hiring to firing and learn how to have difficult conversations with employees. We will also discuss legally defensible layoffs.
Our Learning Objectives include:
· Decision making tools
· Diverse communication skills
· Difficult personalities
Funded in part through the State of Texas and a Cooperative Agreement with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the cosponsors’ or participants’ opinions, findings, conclusions, recommendations, products or services. Reasonable accommodations for persons with disabilities or limited English proficiency will be made if requested at least two weeks in advance. Contact Texas State University SBDC by phone at 512.420.9379 or via email at firstname.lastname@example.org.