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Community Calendar

Training is something else that all of us "resource partners" offer to the small business community. The good thing is, we all work together planning and promoting workshops, classes and events so there's very little duplication of effort. Listed below is a calendar of events that's updated frequently, if not daily, that includes our SBDC events AND those of our resource partners and other organizations. If it's training that may help you, we want you to know about it, even if it's not our event!

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HR102: A Small Business Guide to Managing Employees

Location:
Westland Office Park, Building M (at the rear)
5524 Bee Cave Road
Austin, TX 78746
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Linda will cover rules, regulations, and best practices on a range of topics you may encounter once you have employees:

Federal law requirements
Developing  a clear and effective employee handbook
Health Care Reform and other fundamental employee benefits

Become better informed about:

Health Care Reform
Safety and loss prevention
Employee motivation and development
Employee separation policies

Speaker: Linda Dahlke

Linda has over 30 years of human resources experience in multiple industries within Texas. She is knowledgeable about  issues critical to understanding HR needs in Texas and other states. She was a Paychex payroll client for over 5 years before starting to work for Paychex in 2012.

Linda Dahlke
Human Resources Consultant
Paychex - San Antonio
210 216-2291 – Cell
Email:   ldahlke@paychex.com
Click here for more information
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Facebook to Grow Your Business

Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
Jennifer will teach the basics of working on Facebook business pages and help you with action items to apply after leaving the class. You will learn about
  • Defining Your Goals
  • Content Creation
  • Likes + Comments + Shares = Engagement
  • Insights in Action
  • Who is Your Audience?
  • Facebook in 2018
Click here for more information
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Essentials for Starting a Business

Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
As a new business owner you must become familiar with a variety of different subjects and resources to operate effectively. This workshop introduces you to these resources. Experts are available as resources to help you operate effectively in the business environment, but you must understand when they are needed and what questions to ask. Here you will learn the essentials to help you make good business decisions. You will become familiar with banking and Small Business Administration requirements, basics of marketing and utilizing social media to grow your business, types and benefits of business formation, business insurance, recordkeeping that meets IRS guidelines and more.  This workshop is limited to 10 people. Lunch is provided. Click here for more information
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GSA: Selling to the Federal Government

Location:
UTSA Downtown 501 W. Cesar E. Chavez Blvd. Durango Building, Room 3.202 , San Antonio TX 78207
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
The Objective: to provide small business owners on strategies to use to market their GSA schedule. Content: Part I: Training on Market Research and Information Gathering GSA Schedule Targeting & Special Item Numbers (SINs) Part II: Understanding the Solicitation Process of the GSA Schedule Part III: Preparing the Electronic Offer of GSA Schedule & Getting the Contract Part IV: Post Award Phase Processing & Administration

**Registration Fee: $30

Instructions:
*** PARKING OPTIONS:

Free Parking is available in LOT D-3 located on the corner of S. Pecos/La Trinidad and W. Cesar Chavez .

Garage Parking is available on S. Pecos/La Trinidad and W. Nueva St. Visitor parking is on the roof level at $2 per hour.  Payment required at paystations by prepayment by entering the number of the parking space occupied by your vehicle.
Click here for more information
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Instagram for Your Business

Location:
SCORE office
Westland Office Park, Building M (at the rear)
5524 Bee Cave Road
Austin, TX 78746
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Cindy will address these important topics:

Instagram myths
The BIO (how to make your bio more efficient for conversion)
Branding your Instagram
Define who your ideal customer is (research time)
Finding your ideal client on Instagram
Getting noticed
Engagement
The content creation process
Click here for more information
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Keeping Your Business Legal

Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
Every new business needs advice from an attorney to avoid legal problems while operating. When you set up your business will you make the best choices? This workshop is designed to be interactive to allow you to ask questions to better understand these and other legal concepts.
  • Why do we form an entity?
  • What are the types of entities?
  • Where to form your entity?
  • Why is entity liability protection is no substitute for proper insurance?
  • What are the advantages and disadvantages of the different forms of business organization?
  • The speaker will also offer invaluable tips for dealing with an attorney.
Click here for more information
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Business Structure: Forming and Maintaining a Business Entity

Location:
Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy.
Suite 110
Austin, TX 78704
Cost:
See link for more information.
Contact:
See link for more info!
Campus Sponsor:
SBDC
In business for yourself without an entity? Are you operating a sole proprietorship, or a general partnership if you have partners? Do you have personal unlimited liability for the business? You can form a business entity through the Secretary of State to house and protect your business. You will learn to how to file paperwork to form your own LLC without incurring the expense of an attorney or legal service provider; learn how to obtain an Employer Identification Number (EIN) for your LLC for bank account and tax purposes and how to effectively contract in the name of your LLC so to avoid personal liability for company obligations to the extent allowed by the law.
Free parking.
Click here for more information
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SCORE Austin and Round Rock Library Presents: Biz.ability Training (Fridays)

until Oct. 26
Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Sept. 21 for Digital Marketing Made Easy! Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? At this workshop, we will boil it down to the basics, so you can learn what it can do for your business and have a starting place. This workshop covers:
  1. An overview of the Digital Marketing Universe. (Web site, social media, pay per click, email campaigns, SEO, Google Analytics)
  2. Key to success: Before you begin—set goals and define brand
  3. Why is digital marketing more like a science than traditional marketing?
  4. Quick look at a sample digital marketing plan
  5. Is your web site ready because all digital media will be directed here.
  6. Starting budget—there is good news here!
  7. Which tools should you choose (Two to three)? Which one depends on who you are and what your business is
  8. Implementation of your plan.
  9. Measurement and Optimization. How did your science experiment turn out?
  10. Go it alone, get coaching, or hire out depending on time available, budget, and your personal interest in developing this skill
Click here for more information
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Defense Contract Audit Agency (DCAA) Training

Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Why is DCAA compliance so important for government contractors to know? "If a contractor is not in compliance with the FAR, they may be precluded from future government contracts or teaming arrangements with other contractors. It is also possible for DCAA to suggest to the Contracting Officer to stop payments on work that is in progress or disallow costs on completed contracts. ..".

DCAA's website at www.dcaa.mil. Get the answer to these questions and more: "What is DCAA compliance? Is DCAA getting tougher on government contractors? What is the difference between a provisional and actual indirect rate? What is the difference between a fixed-price (FFP) and a cost-plus-fixed-fee (CPFF) contract?"

Training Registration: NO COST
Click here for more information
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SBA Resources

Location:
Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy.
Suite 110
Austin, TX 78704
Cost:
See link for more information.
Contact:
See link for more info!
Campus Sponsor:
SBDC
Every day, the U.S. Small Business Administration and its nationwide network of partners help millions of potential and current small business owners start, grow and succeed. Find out about SBA resources and programs helping small businesses like yours effectively grow and compete in the marketplace. Click here for more information
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Writing a Winning Business Plan

until Nov. 15
Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
A business plan is a tool for thinking more clearly about your business idea. It helps you stay organized and on track, gain a better understanding of your market, confirm that your financial model is realistic, and create a long term vision and strategy. We will introduce you to the essential elements for preparing a plan for business success. This workshop will provide general and individual guidance for preparing a business plan utilizing essential elements. Your presenter will identify content and format for a business plan--including sources of information to aid in the development of your business plan.  You should understand that a business plan is a valuable internal tool, even when not required for the benefit of investors or loan officers. A business plan may force you to think about your idea in new ways and to question the validity of your product/service target markets. It can serve as a guide or benchmark to allow you to track your progress and to stay committed to your long-term goals. If you have partners, it can help avoid misunderstandings. It will help you to better describe and to speak more concisely about your company. All these elements of a business plan can contribute to successful implementation of your business idea. Click here for more information
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Create Your In-Demand Brand

Location:
Lockhart Chamber of Commerce
702 S. Commerce St.
Lockhart, TX 78644
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Do you want to be known as the #1 AUTHORITY in your field? Imagine attracting high-end clients, charging exactly what you're worth and being sought after in your industry! Sound too good to be true?

With the right brand you can have all those things and more. Did you know that the wrong brand can repel clients and cause you to lose business? You are your brand, weak or strong, everyone has a brand. Is your brand reflecting the true you? Does this sound like you?

• You struggle with how to market yourself.

• You don't know how to make your messaging clear and enticing.

• You want to stand out from the crowd, but you’re not sure how.

• You’re frustrated that all your hard work still isn’t paying off.

• You keep hearing about how branding is important but you don’t really understand why.

At this workshop you will:

• Learn how to create messaging that engages and entices your perfect client.

• Discover why your uniqueness is your secret sauce.

• Know how to clearly message what you do.

• Stand out from your competition.

• How to attract high caliber clients.

• Walk away with actionable steps for branding AND growing your business.

Be ready to be engaged, educated and inspired. You will leave with practical actions that you can implement for your marketing and branding to grow your business straight away.
Click here for more information
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Building a Business Banking Relationship and Your Credit

Cost:
Free
Contact:
No number available
000.000.000
Campus Sponsor:
See link for more information!
If you need credit to start or grow your business, this workshop will help you prepare. Betty will address the “C’s” of credit, the documentation you should be prepared to give a lender and the questions you should be ready to answer.  She will also suggest options and talk about helpful resources. You will leave armed with the knowledge of how to best present your request whether you are applying to a bank or a micro lender.

Frost Bank is providing lunch for the first 25 who register and attend this workshop. Also, two (2) $25 gift cards will be drawn for registered attendees.
Click here for more information
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Insurance 101 for Your Small Business

Location:
SCORE
Westland Office Park (at rear of complex)
5524 Bee Cave Road, Bldg M
Austin, TX 78746
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
This class will include tips on how to properly protect your business, whether you are just getting started or have been in business for many years. It will help you understand the two primary costs to insurance and why you, as a small business, need insurance. We will outline the types of different insurance coverages that are available to business owners and how to best select an Insurance agent and company. Examples will be provided of what could happen to your small business if a claim is filed and your business is not properly insured. The goal is to help you sleep better at night knowing that your business is covered! Click here for more information
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Google: Help Customers Find You!

Location:
Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy.
Suite 110
Austin, TX 78704
Cost:
See link for more information.
Contact:
See link for more info!
Campus Sponsor:
SBDC
This introductory course provides hands-on, step-by-step instructions for getting websites found through high ranking on Google and other search engines. Using real world examples, local author Greg Bright will present Search Engine Optimization using non-technical, layman's terms - from one small business owner to another. Included with the course is a copy of the instructor's book Play Google's Game.
The book contains 101 simple tips for high ranking and growing businesses online and is formatted like a workbook with blank lines and objectives at the end of each chapter. Every technique covered in the course can be implemented immediately! Search Engine Optimization is all about getting high ranking in the natural search results and it is free -- not to be confused with the sponsored (paid for) ads.
This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.
Click here for more information
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Use Your Website for Marketing and Sales with Kyle Bailey

Location:
Leander Chamber of Commerce & Visitors Center
100 N Brushy St.
Leander, TX 78641
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Kyle Bailey's presentation will begin to teach you how to position content and conversion elements to maximize the impact of each idea on your site.

Why should a visitor buy from you?
Where does each page on your site fall in your sales process?
How does your site interact with your social strategy?
Kyle will answer these questions and many more.
Click here for more information
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Marketing Your Business

Location:
Capital One Café at the Domain
11801 Domain Blvd, Ste 160
Austin, TX 78758
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
This introduction to marketing will help you identify your most relevant marketing goals and design appropriate marketing strategies to achieve those goals.  It will address how to identify your target market, how to use marketing research to better focus your marketing efforts, explain how to define and build your brand, and how to evaluate which marketing options to use and how best to use them.

Enjoy lunch compliments of Capital One Cafe.
Click here for more information
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Test Before You Invest: The Lean Startup Method

Location:
Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy.
Suite 110
Austin, TX 78704
Cost:
See link for more information.
Contact:
See link for more info!
Campus Sponsor:
SBDC
Before you invest your time and funding into your small business discover the “lean start-up process” and how it differs from a traditional start-up plan. Determine which process is most appropriate for your business as you develop and test your product with minimal startup costs, informed by your customer’s values and feedback.
Free parking.
Check out other sessions offered by the City of Austin Small Business Program at www.smallbizaustin.org.
Click here for more information
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Strategic Pricing

Location:
Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy.
Suite 110
Austin, TX 78704
Cost:
See link for more information.
Contact:
See link for more info!
Campus Sponsor:
SBDC
Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1% increase in sales volume or a 1% decrease in costs. Unfortunately, too many companies do not think tactically about pricing and do not effectively price for profitability. This workshop is designed to help small business owners and managers to understand common mistakes that companies make in pricing and learn best pricing practices that will enable them to maximize company profitability.
This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.
Click here for more information
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Public Relations

Location:
SCORE
Westland Office Park, Building M
(at the rear of the complex)
5524 Bee Cave Road
Austin, TX 78746
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
This workshop covers public relations topics with explanations and example case studies:

•             Public relations has changed. A lot. How the advent of digital and social media has affected the industry, and your business

•           Defining public relations and how it fits in with your overall marketing program

•           What public relations can do for you and what can happen if you don’t have it

•           The elements of public relations: situation, objectives & audience, strategy & messaging, tools and tactics, timeline, budget, measurements, and how to get started and to agree on a plan, personnel and budget
Click here for more information
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Simplifying QuickBooks

Cost:
See link for more information!
Contact:
No number available
000.000.000
Campus Sponsor:
SBDC
QuickBooks is presented as a tool for storing transaction data for your business. In this most basic  introduction, you will see how the user interface works. The different versions of QuickBooks will be compared, so you can make the best choice to meet your needs. Our goal is to prepare you for free, one-on-one sessions with a SCORE mentor to help your set up your company in QuickBooks, begin the data entry process, and generate the reports to aid tax preparation and for monitoring the financial status of your business. This workshop includes short, video tutorials that introduce the QuickBooks interfaces for both desktop and online versions and demonstrate setting up the chart of accounts.

This is not a hands-on workshop. After this workshop, free one-on-one mentoring is available through SCORE where we work with you individually your business set-up in QuickBooks and on a chart of accounts appropriate to your business. We also help you with your data entry and with corrections.
Click here for more information
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Business Data Security: Concrete Steps to Ensure Business Continuity in a Digital World

Location:
Microsoft Store in the Domain
3309 Esperanza Crossing #104,
Austin TX 78758
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Serious business interruption becomes a growing  threat as attacks on data, computers, programs, and networks become ever more sophisticated and common. Tom Dillig, a computer scientist, will explain how putting data on connected computers creates potential business risks and enumerate the fundamental ways in which systems and data can be compromised. He will present the principles and concrete steps that every business can apply to mitigate different types of risks, as well as their relative effectiveness and costs. Cyber security is part of overall risk management. Effective risk mitigation inherently involves people, processes, and technology together. Using real-world examples, he will discuss both the seriousness of cyber threats to businesses as well as examples of effective cyber security methods. He will explore cyber security concepts and trade-offs in an interactive way using his firm's innovative BIG Cyber Security Game that audience members can access during the talk using their own mobile device (smartphone, tablet, laptop). Click here for more information
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3 Pillars of a Successful Digital Marketing Campaign: Mastering Google & Facebook Lead Generation

Location:
BBVA Compass Bank
1703 W 5th. Street
5th Floor Board Room
Austin, TX 78703
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Today's marketer isn't worried about wasting marketing dollars, because they know:

Where their money is being spent wisely and where it is being wasted
Down to the penny how much it costs to make their phone ring
Exactly how much it costs them to produce a lead and new customer
The only difference between today's marketing and you is a little bit of knowledge on how to run a successful digital marketing campaign - one that puts your hard earned money to work, producing you high quality leads over and over again.
In this workshop you will learn the 3 Pillars of a Successful Digital Marketing Campaign which are:

The "Know How and Why Now" mojo
Killer, high converting "landing pages"
Best in class products and customer service
Specifically you will walk away with the following knowledge:
The basics of Google AdWords and Facebook ads
The top "intermediate and advanced" tips and tricks for AdWords and Facebook ads
The 3 Pillars of a Successful Digital Marketing Campaign
Common myths/pitfalls about online marketing and how to avoid them
How to track, down to the penny, your lead generation and customer acquisition costs
Click here for more information
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Digital Marketing Made Easy

Location:
Austin Central Library
710 W Cesar Chavez St
Austin, TX 78701
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? This workshop will boil it down to the basics, so you can learn what it can do for your business and have a starting place. This workshop covers:

1. An overview of the Digital Marketing Universe. (Web site, social media, pay per click, email campaigns, SEO, Google Analytics)
2. Key to success: Before you begin—set goals and define brand
3. Why is digital marketing more like a science than traditional marketing?
4. Quick look at a sample digital marketing plan
5. Is your web site ready because all digital media will be directed here.
6. Starting budget—there is good news here!
7. Which tools should you choose? Two to three. Which one depends on who you are and what your business is
8. Implementation of your plan.
9. Measurement and Optimization. How did your science experiment turn out?
10. Go it alone, get coaching, or hire out depending on time available, budget, and your personal interest in developing this skill
Click here for more information
more about event

Starting a Business Successfully

Location:
SCORE
5524 Bee Cave Road
Westland Office Park, Building M
(at the rear of the complex)
Austin, TX 78746
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
What are the myths and realities of entrepreneurship? How do you plan for success? This workshop will introduce you to the world of small business and guide you to prepare for being a business owner. 

Our main speaker will help you explore what it takes to be an entrepreneur, how to develop a business concept, and how to plan for becoming a business owner. He will explain your choices for  owning a business and guide you to get the help you need to succeed.

A research librarian from Austin Public Library will join the presentation to discuss how to use research resources to tailor your business to the marketplace.
Click here for more information
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SEO Basics with Kyle Bailey

Location:
Link CoWorking
Village Shopping Center behind Chipotle
2700 W Anderson Lane
Austin, TX 78757
Cost:
See link for more information!
Contact:
See link for more information!
Campus Sponsor:
SBDC
In addition to covering the basics of SEO and SEO tools, Kyle will take you through live site demos to look at a site and walk you through what should be changed and why. He also covers Google Analytics/Search Console basics for SEO. Click here for more information
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Funded in part through the State of Texas and a Cooperative Agreement with the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the cosponsors’ or participants’ opinions, findings, conclusions, recommendations, products or services. Reasonable accommodations for persons with disabilities or limited English proficiency will be made if requested at least two weeks in advance. Contact Texas State University SBDC by phone at 512.716.4800 or via email at sbdc@txstate.edu.